Lincoln/Mercury

As Lincoln’s interactive agency, Wunderman was asked to create a compelling microsite highlighting the performance features of the sporty Lincoln LS, which had recently outmaneuvered BMW in certain road tests. I worked with the creative and art directors to develop content for a sophisticated, kinetic site featuring video clips of the LS in motion. Using every opportunity to communicate the LS’s prowess, I developed the following headlines to keep the visitors intrigued while the video content loaded.

Agency: Wunderman