Ketel One Vodka

After winning the Ketel One account for Point of Sale communications, Heil Brice was tasked with extending the premium vodka maker’s branding campaign to POS displays. The mission: to maintain the distinctively British voice of Ketel One’s spokesman, while compelling consumers to grab a bottle from the display stand. Working with the account’s creative and art directors, I developed a series of headlines that captured Ketel One’s dry wit, while also eliciting a response from shoppers.

Agency: Heil Brice