Triconex, a leader in triple redundant plant safety systems, was hosting its annual user group conference in San Antonio, Texas. The company asked BuzzSaw to develop a series of attention-grabbing save-the-date postcards for the event. The client wanted to let attendees (plant engineers) know what the event would be about, while also letting them know they’d be in for a great time. I developed these headlines tying in the San Antonio setting and BuzzSaw’s southwestern art direction.

Agency: BuzzSaw Advertising & Design