Beach Bunny Swimwear

Well, this project certainly made me want to go on a diet. For the second year in a row, I was hired by maverick fashion designer Beach Bunny Swimwear to write the copy for its 2010 collection and revamped website, created by interactive agency Zther. Worn by starlets and celebrities, the new lineup features sassy suits named after rock and pop songs. I was tasked with writing playful descriptions for each suit, plus the designer bio, tips page, and top beaches to visit travel guide located on the site. I still can’t pull off wearing one of these suits, but I do enjoy writing about them.

Agency: Zther