Valley Presbyterian Hospital

Once considered the area’s best hospital, in recent years Valley Presbyterian had struggled with fiscal and perception issues as an outdated medical facility in decline. Under new leadership, the hospital had undergone an incredible turnaround and wanted to communicate its renewed commitment to “being the best” to physicians, patients and the community at large. Martin Design and I were brought in to develop the first annual report Valley Pres had completed in many years. The report needed to emphasize that Valley Pres and its new leadership was indeed listening to the needs of its doctors and patients, and was responding with a infusion of leading-edge talent and technology. The hospital was so pleased with the outcome and response from the piece, they have since hired us to complete three additional annual reports plus the hospital’s collateral system.

Agency: Martin Design