Boxee Box

I collaborated with Michael Paff Design and AMR on this project to create a series of teaser banner ads leading up to the launch of the Boxee Box — competitor of Apple TV and Google TV. With minimal assets to work from, the banner ads had to be headline-driven and intriguing enough to prompt the click-throughs. I also had to adhere to the Boxee Box branding guidelines, which dictated a wryly humorous voice that would appeal to the target audience: males in their 20s and 30s.

Agency: AMR/Michael Paff Design